#32 Building your reputation as an IP Professional to attract more business
When your potential clients are thinking about who they should choose as their intellectual property counsel, you want to be the first person to come into their mind. On the other hand, you want to be the first person to be recommended to your prospect when they have no prior knowledge of Intellectual Property Professionals. In the long term, it is your professional reputation that makes you to stand out in the competition.
Reputation is the public perception of you as an IP professional. Your reputation are the things that are said about you when you are not around. Objectively, you might be the best patent attorney that ever lived but if no one knows about you or your work, you are not likely to attract clients to your IP company. That is why it is important to promote your expertise.
Warren Buffet once said that it takes 20 years to build a reputation but only 5 minutes to ruin it. This statement illustrates that reputation is something that does not come overnight. You really have to work for it. It also means that you cannot base your reputation on air. You really must have the track-record to hold up your reputation or otherwise it will fall like a house of cards.
As your reputation is mostly based on the word of mouth, providing excellent service to your IP clients is the most important thing you can do. You have to think of ways on how to make the client experience so great that you clients are delightful to recommend you to their connection network.
The second way of improving your reputation in the field of IP is providing relevant insights and value to your audience. There are basically two different ways of doing so.
Being an electrifying public speaker is a great way of communicating your expertise to the audience. When you can grab the attention of your listeners and make an IP subject interesting for a non-legal audience, people will talk about you and your expertise. When you are on the stage, you are willing to expose yourself to criticism, which is something not everyone is willing to do.
Writing is a great way of establishing authority and credibility. Nowadays there are many ways of providing valuable written content to your audience. You can write a blog, you can publish articles on LinkedIn, you can publish a book. The options are many. If you are not comfortable with speaking, posting content that has value for your potential clients, is a potential option for pumping up your reputation.
In the next blog post we are going to discuss how to identify and approach the client prospects because you cannot always rely on the clients coming to you.
If you an IP Expert who wants to improve their business development skills, enroll to IPR Leads Institute now!
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